Yamaha Motor invests in Electric Motion: towards a 100% electric future for trial
The world of motorcycles is on fire with the announcement of an unexpected but explosive collaboration: Yamaha Motor partners with Electric Motion. The Japanese giant has just invested in this pioneering French brand in the world of off-road electric motorcycles. If you are a true motorcycle and trial enthusiast, you have surely heard of EM, that French firm that is taking the electric motorcycle scene by storm. So, what does this alliance mean for you, for trial, and for the future of electric motorcycles? Join me, let’s explore the topic in depth.
Electric Motion: a French gem that is gaining power
Founded in 2009 in Saint-Brès, in the south of France, Electric Motion or EM for friends, has become a reference in electric trial. Here we are not talking about basic electric motorcycles, but about machines designed for competition, where every jump and curve requires surgical precision. What’s their secret formula? An advanced combination of technology, ecology, and performance that leaves the competition behind.
EM is not just pretty words. The brand has won several French championship titles and even world victories. Their latest achievement: leaving combustion motorcycles behind in a round of the FIM World Trial 2 Championship. That’s right, even classic engines have surrendered.
With constantly increasing demand, EM has opened a new factory to produce its wonders. There, everything is done in-house: engineering, assembly, testing. Each motorcycle is designed to offer the best, and everything remains 100% made in France.
What Yamaha brings to Electric Motion
Why is Yamaha joining EM? Simple, the Japanese brand has detected a great opportunity. With decades of experience and their abundant innovations, Yamaha has everything needed to take Electric Motion even higher. By entering the capital of the French company, Yamaha provides substantial support, both financial and strategic.
It’s as if a small team of brilliant mechanics received the keys to an ultra-advanced workshop. Thanks to this partnership, EM will be able to work on even more ambitious projects and improve its motorcycles. Autonomy, power, design: nothing will be left to chance. And all this, without sacrificing the bold and innovative spirit that is EM’s DNA. Yamaha is not here to stifle creativity, but to boost it.
The head of EM: “A dream come true”
Philippe Aresten, the head of EM, does not hide his enthusiasm. He still remembers his first meeting with Yamaha 20 years ago. Today, seeing the Japanese giant join his adventure is a validation. For him, this partnership is like leveling up without losing their pioneering essence.
Of course, the challenge for EM will be to maintain its identity as an agile and visionary brand. But Philippe and his team are clear: Yamaha is a golden opportunity to strengthen their leadership position, without giving up what makes them strong.
And what about the future of electric motorcycles?
With Yamaha on board, EM will be able to push the limits of electric motorcycles even further. Often a weak point in this field, autonomy could experience spectacular advancements. We can expect models that are even more powerful, lighter, and more durable. Basically, motorcycles that even internal combustion purists will want to try.
This partnership also sends a clear message to the motorcycle world: electric is not just an ecological accessory, it is the future. Whether for recreation or competition, electric motorcycles are gradually imposing themselves as a real alternative. And that is a revolution that could change the entire landscape of motorcycling.
The challenges ahead: staying on top
But not everything is guaranteed. With Yamaha in the equation, EM will have to face even fiercer competition. KTM, Honda, and others will not remain idle. But with their experience and victories in competitions, EM is well prepared to maintain its position. Another challenge: convincing the purists. Lovers of combustion engines do not easily change their minds. But when they see what these electric motorcycles have to offer, skeptics might reconsider their stance.
