The spectacular first year of the automobile manufacturer Xiaomi
The first year of the car manufacturer Xiaomi has been nothing short of spectacular, marking a milestone in the field of electric vehicles. Since entering the market, Xiaomi has exceeded expectations with impressive sales figures and accelerated growth, managing to position itself among the main competitors in the industry. With the launch of models such as the SU7 and YU7, the Chinese brand has captured global attention, demonstrating its ability to challenge established giants in the automotive sector.
In less than a year, Xiaomi has revolutionized the automotive industry, exceeding 200,000 units sold of its first electric car, the SU7. With astonishing growth and a well-defined strategy, the Chinese brand positions itself as a serious competitor against giants like Tesla. In this article, we will explore the milestones achieved by Xiaomi in its debut in the automotive market.
Accelerated sales growth
Xiaomi initially aimed to sell 60,000 electric cars in 2024, but ended up reaching impressive figures that surpassed 130,000 units in a short time. This surprising performance has led the company to be considered one of the most promising brands in the electric vehicle sector. The demand for the SU7 was so high that in its first 24 hours of launch, it accumulated nearly 90,000 orders.
The appeal of the Xiaomi SU7
The SU7 is not just a car, but an impressive SUV with a robust and muscular design that has captured the public’s attention. Compared to luxury models like the Porsche Taycan, the SU7 stands out for its combination of style and a competitive price, costing less than 30,000 dollars, making it an attractive alternative in the saturated electric vehicle market in China.
Solid infrastructure behind the success
The incredible production pace of Xiaomi is due to its innovative gigafactory in Beijing, where automation and extensive use of robots allow for the manufacture of an electric car every 76 seconds. After completing the first phase of the plant in July 2023 and adding a second shift in May 2024, the monthly production capacity has reached nearly 20,000 vehicles. The completion of the second phase will further enhance this capacity, facilitating the rapid production of the new YU7 model.
Competition in the automotive market
The growth of Xiaomi has begun to worry established competitors like Tesla. In its first year, the Chinese brand has not only managed to establish itself in the market but has also begun to surpass Tesla’s Model 3 in sales in the crucial Chinese market. As Xiaomi continues on this trajectory, it is expected that its marketing and production strategies will continue to challenge industry leaders.
Impact on the European market
Xiaomi has also set its sights on Europe, where expansion plans have already begun. Although it currently has only one plant in China, the brand aims to diversify its production and increase its presence in the European market in the near future. This represents a significant opportunity for Xiaomi, as the continent becomes a fertile ground for the growth of electric vehicles.
Xiaomi’s presence in the automotive market marks a notable change in the way Chinese brands are perceived, positioning itself as a serious competitor to consider, reflecting not only the increase in operations but also the development of a complete personal ecosystem that extends beyond mobile phones.
The splendid first year of Xiaomi in the automotive industry
The first year of Xiaomi as a car manufacturer has been nothing short of spectacular, surpassing all previous expectations. Since the launch of its first electric car, the SU7, the company has managed to sell more than 200,000 units, an impressive milestone that has placed it at the center of attention in the global automotive market.
The combination of an attractive design and a competitive price has led the SU7 to directly compete with established models like the Tesla Model 3, even managing to surpass its sales figures in China. Moreover, Xiaomi’s production capacity, which translates to an electric car every 76 seconds, has reinforced its positioning as a formidable competitor in the industry.
With new models like the YU7 on the way and its focus on expanding into the European market, Xiaomi is establishing itself as a disruptive force in the automotive sector, challenging traditional giants and setting new standards in innovation and sustainability.
