The Indian FTR leaves the market: an aggressive design, a powerful engine, but not profitable enough.
It is the end of a rather crazy adventure. Launched in 2019, the Indian FTR was a bold bet for the American brand. Inspired by flat-track, it broke away from the usual stereotype of the company’s cruisers and baggers. A sporty look, with a lot of character; in short, a motorcycle with presence. But, six years later, Indian throws in the towel. After liquidating the stock, the FTR will say goodbye. Too atypical? Did it not fit well? Let’s analyze this radical decision.
The Indian FTR: a UFO in the range
When Indian arrived with the FTR, it surprised everyone. Usually, the brand focuses on imposing cruisers, designed for the long American highways. But the FTR was a different story; far from the heavy, lazy V-twins. With a tubular chassis, well-tuned suspensions, and a powerful engine, this motorcycle conveyed competition.
Inspired by flat-track machines, it left a strong impression. A two-cylinder 1,203 cc housed in a compact chassis, an aggressive design, and a more dynamic riding position… In short, a true UFO in the Indian catalog. And therein lies the problem.
Why is Indian stopping the FTR?
Indian was clear about it: the FTR is a niche in its range. It is not precisely the model that fills the cash registers the most. The brand prefers to redirect its investments toward what works best: cruisers and touring. The official statement speaks of “positioning the brand for continuous growth” and “focusing on models that represent the future.” In other words, the FTR was a whim, but one that was not very profitable.
Moreover, anti-pollution regulations are becoming stricter. Indian would have had to invest to adapt the FTR to the new regulations, which was not worthwhile given the mediocre sales. Instead of maintaining a model that does not fit, the brand has decided to discontinue it.
A loss for thrill-seekers
If you are a fan of roadsters and like motorcycles that stand out, it is definitely bad news. The FTR was one of the few bikes of this type among American manufacturers. Not everyone wants to ride a cruiser with feet forward! The FTR brought a breath of fresh air, and its bold design was impressive. Above all, it was fun to ride. A powerful pair, a reactive chassis, a style that left a mark… It had everything to attract those looking for strong emotions. Unfortunately, it did not find enough followers to justify its place in the Indian range.
