The global success of Triumph: 123% increase in sales since 2019, a feat
Triumph left an indelible mark in 2024 by breaking all sales records by selling more than 100,000 motorcycles. A historic milestone for the British manufacturer that has accumulated success after success over the last five years. A look back at an incredible year for the brand, whose motorcycles resonate worldwide. Whether in Europe, Asia, or America, Triumph has managed to win over motorcyclists with increasingly powerful and elegant models. And this is just the beginning, as 2025 promises to be even more exciting with the arrival of new motorcycles.
An overwhelming success in 2024
In 2024, Triumph achieved a historic record of sales, surpassing for the first time 100,000 motorcycles sold in 68 countries around the world. It is a figure that marks a turning point for the brand, especially since in 2019, Triumph saw its sales increase by 123%. In fact, the English brand has firmly established itself in strategic markets such as Brazil, Italy, Japan, and India, where sales have doubled in five years.
There is no doubt that Triumph has captured attention with its iconic models and also thanks to a very effective development strategy. A strategy that includes a growing network of dealerships, with 950 points of sale in the world today, compared to only 720 in 2019. The success is evident, and the brand does not intend to stop here.
An impressive growth in all markets
The growth of Triumph is much more than a mere fashion phenomenon. The increase in sales is reflected everywhere the brand is present. Brazil, Italy, Japan, Turkey, and many other countries have seen how Triumph motorcycles flood the streets, boosting the brand’s sales figures. And that’s not all: Triumph has also doubled its sales in countries like India, a crucial market for the brand’s future.
What’s the key to this success? A wide range of motorcycles that captivates both experienced motorcyclists and beginners. Whether more classic models or more sporty motorcycles, Triumph has managed to attract an increasingly diverse clientele, with bikes suited for all types of riding.
The expansion of Triumph: a thriving dealer network
But commercial success is not achieved alone. Triumph has made expanding its network of dealerships a priority to get closer to its customers. With a total of 950 dealerships worldwide, 230 more than in 2019, Triumph has succeeded in investing in solid partners to introduce its motorcycles to a broader audience.
The dealer network is the brand’s beating heart. Thanks to these sellers, Triumph can offer quality service and be present close to motorcyclists. All this happens in stores where motorcycle enthusiasts can discover, test, and purchase the latest models. It is no coincidence that Triumph has seen its sales increase so significantly.
What new motorcycles to expect in 2025?
Triumph does not intend to rest on its laurels. For 2025, the brand plans several launches that will undoubtedly make waves. Among the most anticipated: the Tiger Sport 800, a bike that ventures into a new Sports Tourer segment and promises to attract those looking for a versatile motorcycle, both for daily use and long journeys.
The Speed Twin 900 and 1200 will also be updated, while the Speed Triple 1200 RS will continue to stand out in the high-end sport motorcycle category. Finally, special editions like the Bobber TFC and the Rocket 3 Evel Knievel Limited Edition will complete the offering, providing exclusive models for customization enthusiasts.
Triumph is clearly in a phase of innovation and expansion. Each new model seems designed to meet the needs of today’s motorcyclists, with a perfect balance between performance, design, and technology.
