Honda aims for 50% of global motorcycle sales by 2030 with this ambitious strategy
Always, Honda has been an important protagonist in the world of motorcycles, but nowadays, the Japanese brand is taking things to the next level. With ambitious growth goals and a future focused on electric and carbon neutrality, Honda is redefining the future of motorcycles. What does Honda have in store for us in the coming years? Here we tell you everything.
Impressive figures
Honda is a benchmark in the world of motorcycles. Since 1949, the brand has constantly evolved to become one of the giants of the industry. With more than 37 factories and production sites spread across 23 countries, Honda has a production capacity that approaches 20 million units each year. A well-oiled machine! Currently, the manufacturer is at the forefront of the global motorcycle market, representing about 40% of the market, with 20.2 million motorcycles sold by the end of the fiscal year.
Behind this impressive figure, there is a secret: most of the sales, around 85%, occur in Asia, especially in India, Indonesia, Thailand, and Vietnam. Although Europe and the United States lag behind, Honda plans to reverse this trend by focusing on models better adapted to the expectations of European motorcyclists.
Honda’s great ambitions
By 2030, Honda dreams of achieving a significant milestone: capturing 50% of the global motorcycle market. This means we will see even more Honda everywhere, not just on the roads of Asia. The brand is betting on a massive expansion, especially in Southeast Asia and South America, where demand is rising. But that’s not all, Honda also wants to carve out a place in the market for electric motorcycles, with very clear ambitions for the future. The manufacturer even plans to double its sales by 2030 in a market that should reach 60 million units by then.
One of the major objectives to achieve this will be to focus on motorcycles and utility scooters, tailored to the needs of the southern markets. It’s a risky but promising bet. At the same time, Honda is working on more eco-friendly models, intending to achieve carbon neutrality by 2040.
Europe in sight: motorcycles adapted to local needs
While Honda is putting strong focus on Asia, Europe is not left behind. It is worth mentioning that Europe still represents an important part of the market, although more modest than other regions. Honda knows that Europeans have very specific expectations regarding motorcycles. The manufacturer plans to adapt to these needs by offering motorcycles that are more powerful, but also more respectful of the environment. This is where the supercharged V3 engine comes into play.
This engine, presented as a concept at the last Milan show, is one of the keys to the future platform that Honda will exploit in Europe. It is designed to provide high performance while remaining economical in terms of fuel, and it could well be under the hood of several models aimed at the European market.
The transition to electric: a crucial turn
It’s no secret: the transition to electric is underway, and Honda does not want to fall behind. The Japanese manufacturer has already taken steps in this direction, but now plans to accelerate the pace. In the long term, Honda wishes to drastically reduce CO2 emissions from its vehicles by speeding up the electrification of its product lines. The goal is clear: to be carbon neutral by 2040. But that’s not all. Honda also wants to make electricity more accessible. To achieve this, the brand is relying on innovations such as swappable batteries. This would reduce charging time and provide a more practical solution for motorcyclists. Additionally, Honda is looking to lower the cost of ownership of electric motorcycles, so that everyone can enjoy them. This is an important turn for the manufacturer and also for motorcyclists who do not necessarily have the means to acquire an expensive electric motorcycle.
