210,000 motorcycles sold in 2024: BMW Motorrad at the top of its game and the industry
BMW Motorrad made a strong impact in 2024 by achieving an impressive record of 210,408 motorcycles sold worldwide. This colossal figure places the Bavarian brand at the forefront of the global high-end motorcycle market. But behind this success, there is a diversified offering that delights motorcyclists around the world, strong demand in Europe, and a future where electric could take center stage. Let me tell you more about what marked this year and what the future holds for us!
A record year: BMW at the top of the global market
BMW Motorrad stood out in 2024 with an impressive sale of 210,408 motorcycles. It’s an achievement that leaves no one indifferent and positions BMW as a leader in the high-end motorcycle market. These figures were not achieved with just one model, but with a diversified range of motorcycles, from sport machines to more adventurous models, including neo-retro styles.
This record is not the result of chance. Motorcyclists appreciate the quality and performance of the BMW range, and this year the Bavarian brand has captivated once again. Models like the M 1000 XR and the S 1000 XR, powerful and dynamic, found their audience. But it’s not just sport bikes that attract enthusiasts. The “GS” models, especially the F 800 GS, F 900 GS, and the famous R 1300 GS, have contributed significantly to this global success. These versatile bikes have become essential for those seeking adventure and ruggedness.
France, a key market for BMW Motorrad
Although Germany remains the main market for BMW Motorrad, France continues to be an important player in this global success. In 2024, the brand recorded 20,693 registrations in France, representing a slight decrease of 4.6% compared to the previous year. However, this does not prevent it from remaining the second market worldwide for the brand, ahead of the United States, Italy, and even Brazil.
Europe, in general, has played a determining role in this performance, accounting for more than 118,000 motorcycles sold. It is also a continent where motorcyclists are very attached to high-end models, and BMW has been able to respond to this growing demand, especially with motorcycles like the R 1300 GS and the F 900 GS, which were a resounding success in 2024.
BMW, an electric future?
Although BMW has established itself well with its combustion models, the German brand is increasingly orienting towards the electric side. Electricity is not yet at the center of the motorcycle market, but BMW’s early steps with electric scooters like the CE 04 and the CE 02, which reached 20,000 global sales in 2024, show that the brand is in full transition.
Sales of electric models are still modest compared to the rest of the range, but reflect an evolution of the market towards cleaner mobility solutions. In fact, current trends show an increasing interest in electric motorcycles, although combustion engines remain predominant. BMW is well positioned to accompany this evolution with attractive products and a strong willingness to innovate.
The innovation and long-term vision of BMW Motorrad
BMW Motorrad, under the leadership of Markus Flasch, the division director, is optimistic for 2025. The manufacturer continues to develop innovative motorcycles while focusing on the continuous improvement of performance and safety. Through models like the R 1300 GS or the M 1000 XR, BMW aims to consolidate its place as a leader in the field of high-end motorcycles.
The future of the brand also involves strengthening its urban mobility strategy, with models like the CE 04. But one should not expect the electric to take control overnight. BMW remains first and foremost a brand that bets on quality, performance, and the riding experience, which seems to be a good bet for the coming years.
